A custom marketing system for a cashmere brand
Tricot · Premium cashmere · Paris · March to June 2026
Tricot needed to produce more, and better, with a small team. I clarified the brand, then designed a custom system: a central assistant fed by the brand strategy, which coordinates assistants specialized in copywriting, SEO, AI visibility and newsletters, and puts the brand's data to work.
The starting point
- Website
- A slow website.
- SEO
- Weak search rankings.
- Communication
- Scattered communication.
- Team
- A small team producing everything by hand.
My role
Brand strategist
Desirability before performance, and a unique brand name: “Tricot.”
Architect and builder
Designing and developing the system.
Auditor
SEO, AI visibility and newsletter.
What I put in place
Website
Site audit and redesign proposal.
Brand
Brand clarification.
System
Delivery of the system and its specialized assistants.
Audits
SEO and AI visibility, language by language.
Analysis of 12 months of newsletters and automated emails.
Security
Protected access, a dedicated instance, code and data always recoverable.
The results
- A system in production, used every week by several team members.
- A formalized brand and a more autonomous team.
- 80% of SEO recommendations validated by an outside consultant.
Work in progress
- Connecting every data source.
- Website redesign.
