Case studies

As a fractional CMO for SMEs, I also work with large organizations on specific projects.

Fractional CMO

Socic

Online accounting firm · March 2026 to present

I repositioned the brand, launched a product innovation and rolled out the offer across several channels within a few months. Customer acquisition cost dropped by two-thirds.

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Clínica 3 de Mayo

Plastic surgery in Madrid · March 2026 to present

I repositioned a generic brand to raise its perceived value. The clinic raised its prices by 10% within a few months, adding €200k in annual revenue.

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Domicil'Gym

In-home personal training · France and Switzerland

The leader in in-home personal training had marketing that had stood still for years. I refreshed the brand and restructured acquisition: organic traffic doubled and cost per lead was cut in half.

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Other projects

Can-Am (BRP)
E‑commerce architecture
Before Can-Am launched its Shopify store in Switzerland, I audited and restructured its architecture: multilingual URLs, semantic markup, technical compliance. The store launched on a foundation ready to evolve.
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Tricot
Custom marketing system
For this Parisian cashmere brand, I clarified the brand, then designed a system of assistants fed by its strategy: copywriting, SEO, AI visibility and newsletters. The team uses it every week.
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Rekto
Custom marketing system
I structured Rekto's marketing strategy and built its custom marketing system. Rekto owns the system, source code and data included, and its tech team develops it in-house.
Harvard Medical School
AI visibility
A project led with Andreas Ramos: Harvard Medical School tracks its visibility in AI engine answers, with mention rate, share of voice and performance by engine.
Stanford Medicine
AI visibility
A project led with Andreas Ramos: Stanford Medicine measures its presence in AI engine answers, engine by engine, with mention rate and share of voice.

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