Domicil'Gym Case Study: Digital Growth, Branding & AI
Client
Domicil'Gym (Pioneer in at-home personal training)
Service
Fractional CMO & AI Implementation
The Challenge
Declining digital performance (traffic, CPL) driven by a diluted brand narrative and outdated digital assets.
Key Results
+100% Organic Traffic | -50% Cost per Lead | +15% Qualified Leads (via AI) | 10x Lower Content Cost (via AI Agent)
The Context: A Market Leader at a Digital Crossroads
Laurent Pereira & Clément Schneider at the Domicil'Gym seminar
As Domicil'Gym's marketing partner for 3 years, I identified with their leadership that piecemeal optimizations were no longer enough. To reverse the trend and ignite new growth, a comprehensive overhaul was needed—led by an external expert who could act on all fronts.
Key Challenges Identified:
An outdated website harming brand image and conversion rates.
An undefined brand narrative, leading to unclear and inconsistent messaging.
Rising acquisition costs and stagnating organic traffic.
My Two-Phase Approach: Marketing Foundations & AI Acceleration
Phase 1: Rebuilding the Marketing Foundations
Rebranding & Messaging: Redefined the brand story for clarity and impact.
Website Overhaul: Designed a modern, user-centric site optimized for performance.
Ad Campaign Optimization: Audited and restructured ad campaigns to improve ROI.
SEO Content Strategy: Optimized existing content and built an editorial plan to quickly regain rankings.
Phase 2: Accelerating with AI Solutions
SEO Content Agent: Deployed an AI agent that automates high-quality SEO article research and writing.
Lead Generation Chatbot: Integrated an intelligent chatbot that qualifies leads and syncs them directly to the CRM.
Strategic Page Overhaul: Used AI to analyze deep user intent and redesign key pages to be the best answer on the market.
The Results
This two-pronged approach led to a complete transformation of Domicil'Gym's digital performance.
+100% Website Traffic
-50% Cost Per Lead
10x Reduction in SEO Content Cost
+15% Qualified Leads (via chatbot)
Conclusion: A Strategic and Operational Partnership
This collaboration showcases my method: acting as a Fractional CMO to first solidify the foundations (brand, site, strategy), then innovating with AI solutions to create lasting competitive advantages. It's where strategy meets execution.
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