Étude de cas : augmentation des leads et croissance SEO record pour Domicil’Gym
CLIENT: Domicil'Gym
CHALLENGE: A low-engagement website, costly content production, and key pages that weren’t optimized for true user intent — leaving them vulnerable to Google’s updates (SGE, Helpful Content).
SOLUTION: We deployed a lead-qualification chatbot, an SEO content agent, and redesigned the main pages using advanced intent engineering.
KEY RESULTS: +15% leads generated via the chatbot, content costs reduced by 90% (10x cheaper per article), and significant growth in rankings for strategic commercial queries.
Contexte et objectifs
As Domicil’Gym’s marketing partner for the past three years, we identified that it was time to move beyond traditional optimization. To ensure sustainable growth in the face of evolving algorithm demands, we set three clear objectives:
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Acquisition – Transform the website into a proactive lead-generation channel.
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Efficiency – Streamline SEO content production to maximize ROI.
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Authority – Strengthen the relevance and authority of strategic pages so they become the best possible answer to real user needs.
Solution
We deployed three complementary solutions to tackle each objective.
Intent Engineering: A Strategic Redesign to Dominate SEO
For the most important pages, simple content optimization was no longer enough. We applied our unique methodology, Intent Engineering:
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Query Market Research – Using AI to deeply analyze the questions, objections, and unspoken needs of Domicil’Gym’s prospects.
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Blueprint Creation – Designing the “perfect page” structure, crafted to address every friction point and user query.
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Human-Centered Rewrite – Revamping key pages into the most complete and empathetic answers on the market — the kind of quality Google’s algorithms now prioritize above all.
The Chatbot: A Conversational Sales Rep
We developed a chatbot that’s far more than a simple responder. Trained with company-specific knowledge through ChatGPT 4.1 and Aimwork, it is able to:
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Hold natural, non-intrusive conversations adapted to both B2C and B2B sales cycles.
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Intelligently qualify prospects by asking the right questions at the right time.
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Automatically push qualified leads into the CRM and marketing automation tools, ready for the sales team to act on.
The Content Agent: A High-Quality SEO Article Factory
To replace a manual and costly process, we built a full automation workflow powered by Aimwork, Gemini 2.5 Pro, Perplexity Sonar Pro, and ChatGPT 4.1 that:
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Analyzes the SERP for a given keyword and identifies search intent.
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Generates a brief and optimized content structure for SEO.
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Conducts in-depth research on each section.
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Produces a full article in Domicil’Gym’s brand voice, following every guideline.
Results
+15% Qualified Leads
A brand-new acquisition channel, thanks to the chatbot.
SEO Content Costs Reduced by 90%
Le prix d'un article est passé de 200€ à 20€.
Growth in Strategic Rankings
The Intent Engineering revamp of key pages led to significant ranking improvements on high-value commercial queries, reinforcing the site’s authority and resilience against Google updates.
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