Case Study: Automating Social Media Content Production for Digiverso
Client
Digiverso (Communication Agency)
Challenge
Generic AI tools proved ineffective for agency use, leading to endless copy-paste work, forgotten instructions, and inconsistent content quality.
Solution
A custom AI workflow with 8 specialized agents and a persistent, unique "AI Identity Card" for each client.
Key Results
Content production time reduced by 90% (10x faster), consistent brand voice and quality guaranteed, and elimination of repetitive manual work.
Context & Objectives
Our client was relying on OpenAI’s GPTs but ran into three major issues that our workflows now solve:
Volatile instructions: GPTs would regularly “forget” the guidelines.
Inconsistent output: quality varied from one request to another, requiring constant review.
Heavy manual work: endless copy-and-paste between different AI tools.
In short: an inefficient process that was costing them valuable hours every single day.
Solution
Overview of the Automation
The system we deployed is a chain of 8 smart modules, from the entry chatbot to final content delivery:
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Entry Chatbot – Starting point for the consultant
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Algorithmic Monitoring Module – Staying up-to-date
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Intelligent Router – Directs the request to specialized branches (LinkedIn post, Tweet, etc.)
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Text Content Generators – Create platform-specific messages
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Visual Prompt Generators – Transform text into visual creation instructions
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Image APIs – Connect with image generation services
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Video APIs – Generate animations when needed
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Exit Chatbot / Direct Posting – Presents the final results or publishes directly to social media
Building an AI Assistant Tailored to Each Client
The strength of this automation lies in faithfully capturing each brand’s identity.
Pour chaque client de Digiverso, nous avons créé une « carte d’identité IA » ultra-précise qui définit le ton de voix, les audiences, la terminologie, les produits, et des exemples de posts performants.
Ce travail de fond, où nous structurons et formalisons la connaissance métier, est essentiel. Contrairement aux GPTs, ces instructions restent gravées dans le système, garantissant une cohérence parfaite avec l’identité de chaque marque.
FAQ
Why This Workflow Outperforms Standard Conversational AI Assistants
The key difference is in the architecture. Instead of relying on a single model, we build modular, specialized systems.
Each client operates in an isolated environment, and technical integration is fully automated.
These structural differences translate into massive time savings and far superior quality results.
If your social media management is too time-consuming and lacks consistency, it’s time to switch to an intelligent solution. Contact us to make it happen.
What is an AI Workflow and How Does It Work?
An AI workflow is a chain of steps where specialized AI models work together.
Unlike one general model (like ChatGPT) that tries to handle everything, each module in our workflows is designed for a specific task, with information flowing seamlessly from one stage to the next. It’s like a well-oiled factory where every station excels at its specialty.
Imagine: one assistant for writing tweets, another for monitoring trends, another for creating visuals — all working toward the same goal. That’s what we deliver, powered by tools such as Zapier, Make, Aimwork, and n8n.
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