Press & Public Appearances
Interview for Entreprise Romande
Published on October 31, 2025
To be visible on the Internet, the challenge is no longer just appearing on Google, but being recommended by Artificial Intelligence.
In this interview for the Fédération des Entreprises Romandes (FER), I decode how AI is transforming SEO and why your content strategy must evolve now.
Keynote Speaker at the Centre Patronal Vaudois
October 7, 2025
Before an audience of business leaders, I presented the major disruption threatening corporate visibility: the programmed death of traditional SEO.
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I demonstrated why keyword optimization is no longer enough in the face of the rise of AI. We explored how to shift from a "ranking" strategy (clicks) to a "trust" strategy to avoid becoming invisible when AI becomes the primary access point to information.
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Lecturer at OMNES, CSTU & DMAnc
Since 2023
I have been regularly lecturing at leading institutions such as the California Science & Technology Institute (CSTU), the DMA Northern California, and OMNES Education (formerly INSEEC).
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I guide Master's and MBA students, as well as professionals, through the new frontiers of marketing: Generative Engine Optimization (GEO), AI-augmented prospecting, automation, and startup strategies.
Feature on the Online Business By Design Podcast
Released on December 10, 2025
In this forward-looking episode on 2026 trends, Ivana Ivanek dedicates a segment of her show to my work on the decline of traditional SEO.
She details my vision of visibility in the AI era to explain to entrepreneurs why it is urgent to pivot towards "Personal Branding."
Guest on the Marketing Tomorrow Podcast
Released on October 13, 2025
In just 15 minutes, I deconstruct the myths of current SEO. The era of backlinks is over: AI now filters brands based on three criteria: credibility, quality, and structure.
In this episode, I explain how to build your own "Knowledge Graph" so you don't disappear from the radars of Google and the new AI assistants.