Get Found by AI: The Guide to Generative Engine Optimization (GEO)

The complete framework to stop disappearing from the web: learn how to encode your authority and become the trusted source algorithms cite first.

#1 Amazon Best Seller in SEO (Sept, Oct, Nov, Dec 2025)
#1 Amazon Best Seller in AI (September 2025)

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Why I Wrote This Book

It all started with a question my clients kept asking me: "How do I get visible on ChatGPT?"

To be honest, I didn't have the answer. I had to build it. As I dug deeper, one thing became urgently clear: the SEO strategies we’ve used for twenty years have become a trap. I saw too many companies fighting battles they had already lost.

So I researched, tested, and compiled what actually works today. This book is the result of that investigation: the blueprint to pivot before it’s too late.

The Race for Authority Has Begun

For twenty years, SEO played by clear rules: an algorithm, a list of links, and a race to the top spot. Today, that world is all but gone. It is being replaced by "reasoning engines" (Google AI Overviews, AI Mode, ChatGPT) that no longer rank pages, but synthesize answers.

In this new paradigm, old tactics (keyword stuffing, mass backlinks) are not just ineffective—they are counter-productive.

This book is not an update; it is a change in philosophy. It will teach you how to shift from being a "ranking optimizer" to becoming a "Trust Architect." The goal? To feed artificial intelligence by structuring your expertise so it becomes an undeniable source of truth.

What you will discover:

Think Like an AI: Understand the internal "trust funnel" of these models and the new E-E-A-T criteria reimagined for machines.
Master Context Engineering: Combine human strategy (Intent Engineering to map deep customer problems) with technical proof (Knowledge Graphs).
Drive by Influence: Forget traffic metrics; aim for Citation Frequency and AI Share of Voice. Learn how to monetize your authority in a "zero-click" era.

Designed to be read in 2 hours, this guide is essential for CEOs, CMOs, and SEO leads who need to decide and act fast.