ProMove Santé Case Study: Generative Engine Optimization (GEO)
Client
ProMove Santé (Physiotherapy Center)
Service
Generative Engine Optimization (GEO) & Content Strategy
The Challenge
Despite strong field expertise, the company was virtually invisible in AI recommendations (ChatGPT, Google AI Mode) while planning a major expansion.
Key Results
9x AI Visibility (from 10% AI mentions to 90%)
Context: Preparing for Expansion via Semantic Visibility
ProMove Santé needed to restructure its marketing foundations in anticipation of opening new clinics and launching new services. The initial assessment was stark: despite strong operational expertise, the brand was invisible to the new generation of Artificial Intelligence.
The Goal:
Transform the showcase website into a Structured Knowledge Base capable of "feeding" LLMs (ChatGPT, Google AI Mode) so they recommend ProMove Santé as the reference expert for its target pathologies.
Intervention: Structuring Digital Authority (GEO)
To make ProMove Santé "readable" by machines, I deployed a Generative Engine Optimization strategy focused on semantics and proof of expertise.
Data Architecture & Knowledge Graph
The website did not speak the language of AI. I implemented a comprehensive Knowledge Graph to technically link the company's entities: Locations <-> Practitioners <-> Specialties <-> Treated Pathologies. This allows algorithms to understand the exact context of every service offered.
Expert Content Enrichment
AIs favor content that demonstrates genuine expertise (E-E-A-T). We rewrote service pages by integrating:
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Proprietary methodologies and specific care techniques.
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The precise technical vocabulary expected by Large Language Models.
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Strong credibility signals (certifications, expert profiles) embedded directly into the code (Schema.org).
Results
The impact of this semantic restructuring was measured via a testing protocol using 10 qualified prompts (e.g., "Which specialist should I see for X in Lausanne?").
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Before Intervention: 1 out of 10 mentions (10% visibility).
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After Intervention: 9 out of 10 mentions (90% visibility).
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Digital Asset: The site is now an authoritative source for Answer Engines, ready to support the opening of future clinics with immediate and qualitative indexation.
Synthesis
This project demonstrates that in the AI era, a beautiful website is no longer enough. By structuring data and making business expertise explicit via a Knowledge Graph, we ensured that ProMove Santé is not only found by Google but understood and recommended by the AI assistants their patients use daily.
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